Propaganda in Advertising

LESSON PLAN :The Price of Happiness: On Advertising, Image, and Self Esteem (SOURCE: mediasmarts.ca)

spitting-image (PHOTO SOURCE: donnphoto.wordpress.com)

CONVERSATION QUESTIONS 1 (SOURCE:iteslj.org)

CONVERSATION QUESTIONS 2 (SOURCE: esldiscussions.com)

Levi’s Engineered Jeans were promoted in 2002 in “Odyssey”, a TV commercial that has come to be known as a classic. A young man (played by French actor Nicolas Duvauchelle) opens a door, steps back and emotionally prepares himself for the odyssey. And then he runs. Through the door, through the wall of the next room, and the room after. As he continues to burst through one empty room after another he is joined by another runner, a woman (played by Antoinette Sugier). Finally they stop, breathless. They catch a glance at each other, preparing for the next stage of the journey. It’s through the exterior brick wall, out into the forest, up the trees and into the sky. The text: “Levi’s Engineered Jeans. Freedom to move. levi.com“.

LEARN MORE ABOUT THIS LEVI’S AD (SOURCE: theinspirationroom.com)