Behind the idyllic scenes (and prices) lies a mystery. “Advertisements usually display unruffled domestic happiness. But, as we will see in Page 23, this world looks too good to be true. Behind the beaming smile of fashion models loom adultery and the stifling daily routine.”

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Page 23: Film Festival Winner Shows the Dark Side of IKEA (SOURCE: futurenewsnetwork.com)

“PAGE 23 is the first shortfilm that the young creatives Jeroen Houben, Tim Arts and Stefan van den Boogaard made together. Their first effort immediately resulted in the jury prize and audience award at the 48 Hour Film Project in Utrecht (Netherlands), and nominations in other categories.” Quotes via Pagina 23.

False Needs and the Extent of Consumerism in Everyday Life
Contemporary Sociological Theory (SOURCE: prezi.com)

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(SOURCE: soctheory.iheartsociology.com)