For the launching of the new Latin American authors of Eterna Cadencia, an independent publisher and bookstore, we decided to create something different: a book that can’t wait to be read. We developed a new kind of ink, an ink that starts to disappear when it gets into contact with sunlight and air. Then we printed an anthology of new authors using this ink. That´s how The Book That Can’t Wait was created, a book that lasts only 2 months once you open it. We launched the book as both an anthology of new Latin American authors and as an initiative way to promote them, pointing out that if people don’t read new authors soon, they may never be able to. The idea immediately got the attention of the media and, most importantly, the attention of the readers. The first edition was sold out the very first day of the launch, and thousands of requests were made to purchase the book.READ MORE (