The Psychology Of Colour

COLORING YOUR WORLD: THE PSYCHOLOGY OF COLOR (SOURCE: swide.com) CLICK TO VIEW ARTICLE

Many people might not realize that the color of their walls may be greatly affecting their mood. Color has very strong ties to how a person feels and it is important to know a few basics about the psychology of color.Even if you are not that interested in other aspects of design, you should pay attention to color because it can have the biggest impact. You may have noticed that fast food restaurants (think McDonald’s) use very vivid colors of yellow, orange and red in their décor and logo. This color selection is not just because of the association with ketchup and mustard but because some studies say that the color red increases hunger. However, the main reason behind these bright colors is because these colors irritate people, causing customers to grab their food and go (hence the term, “fast food”). There may be other design strategies that go into creating an agitating atmosphere like uncomfortable seats but the most dominant factor is color. With this knowledge, it is good to know that creating a gender neutral baby’s room red, yellow or orange will most likely leave your little one cranky. Not only can color affect your mood but it can affect the body as well. Pantone’s color studies show that “red has been shown to stimulate the senses and raise the blood pressure, while blue has the opposite effect and calms the mind.” Toning down these warm colors to softer hues will make these colors more livable and less temper fueling. READ ARTICLE (SOURCE: swide.com)

Color Psychology from Interaction Design at UNT on Vimeo.

READ ARTICLE: COLORS WE USE (SOURCE: viola.bz)

The psychology behind color has been well documented. Red makes you hungry, pink rooms calm you down, and green is very tranquil. Today’s infographic does a very good job of breaking down the primary and secondary colors that affect us the most and in what ways. The infographic starts off by informing the reader on what colors suit certain rooms the best. From there it goes more into the psychology of the primary colors, divulging a secret unknown to me. Babies don’t like yellow.
It also speaks on how companies use a given color to pull at our heartstrings and wallets for their own gain….
SOURCE: dailyinfographic.com

How do colors affect purchases?
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see this infographic. (SOURCE: blog.kissmetrics.com)

LESSON PLAN ON COLOUR PSYCHOLOGY WITH WORKSHEETS (SOURCE: uen.org)